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So, you are the "Cash Cow" of the BCG matrix. It must be exciting to be on top of the pyramid as you have exciting site-traffic and have excellent ecommerce conversion.

Passionate coffee lovers and connoisseurs are rare to find. They are profoundly in love with their coffee. And quite stringent about the way someone makes their coffee. That's why they prefer to make it on their own. Using their own mug.

The fascination towards personalization has grown over the years. And corporates are not an exemption from this. Be it a diary, a notepad or a mug; personalized representation of brand always works!

These two quotes prove how the market has evolved from mass production to be focused on individual preferences and customization.

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