3D

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum

In my tenure of over a decade in marketing, almost every interaction with ecommerce store owners leads to two common issues: 1) Anonymous Site Traffic, and 2) Low Conversion Rates. The first requires marketing automation; this article won't share many details about that. We are going to talk about Conversion Rate issues.

So, you are the "Cash Cow" of the BCG matrix. It must be exciting to be on top of the pyramid as you have exciting site-traffic and have excellent ecommerce conversion.