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Ecommerce websites are springing up like mushrooms. Business owners have understood that people spend more time on e-space for shopping as compared to brick and mortar stores.
In my tenure of over a decade in marketing, almost every interaction with ecommerce store owners leads to two common issues: 1) Anonymous Site Traffic, and 2) Low Conversion Rates. The first requires marketing automation; this article won't share many details about that. We are going to talk about Conversion Rate issues.
So, you are the "Cash Cow" of the BCG matrix. It must be exciting to be on top of the pyramid as you have exciting site-traffic and have excellent ecommerce conversion.
These two quotes prove how the market has evolved from mass production to be focused on individual preferences and customization.